In the coming decade, the global real estate market will encounter an entirely new generation of investors—Generation Z. They’re young, digitally connected, and bring a completely different language of financial decision-making. While previous generations often chose an investment property based on intuition or an advisor’s recommendation, Gen Z expects real-time data, a seamless digital experience, and a simple, transparent process. To understand where the market is heading, it’s worth getting to know what drives them—and the opportunity that awaits those who can deliver exactly what they’re looking for.

Gen Z Enters the Game

Born between the late 1990s and mid-2010s, Gen Z grew up in a world of smartphones, social media, and instant access to information. They’re accustomed to managing their finances through apps and expect data-driven investment decisions without complex procedures or endless paperwork.
They are also far less hesitant about international investments: living in a global online environment makes the US, UK, and Spain feel almost like “the backyard,” strengthening their willingness to invest beyond Israel’s borders.

What Are They Looking for in Real Estate Investments?

• Long-term financial stability – properties that provide peace of mind and retain value even during periods of volatility in other markets.
• Upside potential and added value – assets in developing areas near employment hubs, universities, or major transportation routes, where land value is expected to increase alongside future development.
• Full transparency and access to information – online project tracking, clear performance reports, and straightforward explanations without any “fine print.”
• Environmental and social responsibility – green construction, energy efficiency, and projects that positively impact the community.

How Do They Choose to Invest?

• User-friendly digital platforms – The entire process, from project overview to investment completion, is fully digital.
• Flexible models – group investments or private funds that allow them to start with accessible amounts and increase participation over time.
• Real-time transparency – systems that offer up-to-date data, financial reports, and on-site imagery directly from the project.

Locations and Sectors That Appeal to Them

Gen Z shows a clear preference for tech-driven growth cities in the US, such as Austin, Miami, and Denver; innovation hubs in the UK, including Manchester and Bristol; and up-and-coming neighborhoods in leading Spanish cities like Madrid and Barcelona.
They are also drawn to modern asset types such as mixed-use complexes, smart residential buildings, and long-term rental apartments with a strong focus on sustainability.

The Impact on the Market

Gen Z’s expectations are reshaping the real estate market: driving greater use of technology, streamlined and transparent presentation processes, and a stronger focus on environmental and social values. Developers and investment firms that meet these expectations are already gaining access to a growing young audience – securing long-term momentum for the market as a whole.

The Opportunity with SDB –

At SDB, we’re already embracing this new reality:
• Showcasing projects in the US, UK, and Spain through transparent, user-friendly digital platforms.
• Leveraging advanced management and monitoring technologies to deliver real-time updates.
• Choosing projects that combine strong growth potential with clear environmental value.
This approach enables Gen Z – and any investor who values transparency, sustainability, and accessibility – to connect with international real estate opportunities designed for the modern era.